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Tuesday, September 3, 2013

Special Limited Time 50% Discount On Marketing and Branding E-Book


"What's The Big Idea?" is available on Blurb.com and in Apple's iBookstore. It contains 67 pages, a Concept Mind Map Chart, 28 photographic illustrations, text explaining the overall conceptual framework, a description for each idea, plus 29 videos (53+ minutes) further explaining the concepts.

Special Limited Time Offer to Purchase
For a limited time we're offering "What's The Big Idea? A Guide To Creative Marketing Communication" at a special 50% off the regular price, that's $9.99 instead of the regular price of $19.99.

If you're looking for the answer to how to build a business, create a brand, and protect yourself from online hucksters selling the latest fad marketing business-quick-fix created by over-hyped media induced hysteria, then this e-book is for you.

This is not an instant marketing and branding cure-all, but rather a roadmap to success. "What's The Big Idea?" provides the entrepreneur with twenty-eight concepts that if implemented properly will help you build a brand based on a marketing strategy that keeps you on the right path. Your customers are people and people are complex psychological beings, and these twenty-eight psychologically based concepts help you to tap into the desire-triggers that make your audience want to buy YOUR product.

Each concept will be interpreted and implemented by individual entrepreneurs differently, so even if someone else in your industry chooses to use the same strategy as you, it will be implemented differently. The key to creating a successful marketing strategy and building a powerful differentiating brand is consistency and the twenty-eight concepts found in "What's The Big Idea?" provide the roadmap that allows you to stay on course and not get sidetracked by the flashy-new marketing gimmicks that hit your inbox on a daily basis.

You can check out the first few concepts for yourself in the preview available at Blurb.com (http://store.blurb.com/ebooks/408096-what-s-the-big-idea). This promotional price will only run for a short time and then the price goes back to it's regular price.

If you're tired of trying to keep up with every new techno-gimmick and sabermetric-style marketing scheme that comes along then perhaps it's time to build your business on the psychological triggers that produce desire and create sales. Is that worth ten bucks? To order go to http://store.blurb.com/ebooks/408096-what-s-the-big-idea.

See An Introduction Video To "What's The Big Idea?"

What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and more importantly, to avoid wasting money on fad over-hyped tactics that may be suitable for some, but may not be suitable for everyone.

Using this e-book to develop a high concept marketing strategy may just be the one thing that will make the difference in a business building a successful brand or in falling into the vast wasteland of Web mediocrity.

"What's The Big Idea?" was written by Jerry Bader, Senior Partner at MRPwebmedia, a Thornhill, Ontario marketing communication firm that specializes in Web video and audio production. He is the author of over one hundred articles on online marketing that have been published in various prestigious marketing blogs based on his forty plus years of business marketing experience. He can be reached at info@mrpwebmedia.com or at (905) 764-1246 and through http://www.mrpwebmedia.com

Media Contact
Company Name: MRPwebmedia
Contact Person: Jerry Bader
Email:Send Email
Phone: 905 764-1246
Address:11 Binscarth Crescent
City: Thornhill
State: ON
Country: Canada
Website: http://store.blurb.com/ebooks/408096-what-s-the-big-idea
Source: www.abnewswire.com

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