NEW YORK -- Viggle Inc. (NASDAQ: VGGL) ("Viggle"), the entertainment marketing and rewards platform, today announced that it received a Notice of Allowance from the U.S. Patent and Trademark Office ("USPTO") for U.S. Patent Application No. 13/802,722, titled "Portfolio Optimization for Media Merchandising." The patent allowance protects Viggle Inc.'s proprietary technology that analyzes content distribution patterns over time to recommend the most optimal time and channel for distributing content to achieve higher levels of engagement. The technology enables networks and brands that utilize the Viggle Platform to execute more effective marketing campaigns around their content.
The allowed patent application strengthens Viggle Inc.'s Platform, a multi-channel portfolio that allows marketers to engage with entertainment fans. The Viggle Platform encompasses the Viggle mobile app, where users check-in and engage with TV shows and music, Wetpaint's entertainment and social media publishing platform and the NextGuide mobile app and website that enables discovery of entertainment content such as linear TV, streaming and content available for download.
"This patent furthers our ability to work with partners to launch campaigns that achieve higher response rates," said Greg Consiglio, President and COO of Viggle Inc. "Our technology helps networks and brands more effectively share their content across web, social and in-app channels while utilizing actionable audience engagement data to improve targeting and engagement rates."
This allowed patent application is one part of Viggle Inc.'s growing worldwide patent portfolio. Viggle has recently been awarded another patent, U.S. Patent No. 8,732,739, titled "System and Method for Tracking and Rewarding Media and Entertainment Usage Including Substantially Real Time Rewards." The patent is directed to Viggle Inc.'s proprietary technology that compares known audio segments to audio captured by a viewer's activation of Viggle's mobile app on their smartphone or tablet to identify the entertainment the viewer is experiencing and assigns loyalty points to the viewer associated with the identified entertainment. By doing so, Viggle users earn points that can be redeemed for real rewards such as music downloads, headphones, electronics, major brand discounts and gift cards.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose app rewards its members for watching TV shows and discovering new music. The Viggle mobile app has over 4 million users. Since its launch, Vigglers have redeemed over $18 million in rewards for watching their favorite TV programs and listening to music. In addition, Viggle operates Wetpaint, which offers entertainment and celebrity news online. Viggle also operates Dijit Media, maker of technology that helps consumers search for, find, and set reminders for TV shows and movies. For more information, visit www.viggle.com or follow us on Twitter @Viggle.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. All information provided in this press release is as of May 30, 2014. Except as required by law, Viggle Inc. undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
A notice of allowance is a written notification issued after the USPTO makes a determination that a patent can be granted from an application. The vast majority of patent applications that receive a notice of allowance will proceed to issue as a U.S. patent; however, a notice of allowance is not a guarantee of patent issuance.
Company Name: PublicWire
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